Success Stories
2013-
滿記甜品honeymoon dessert
Hong Kong
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Established in 1995, Honeymoon Dessert Group has been a leading player in the Chinese dessert market in Hong Kong. To celebrate the brand’s 10th anniversary, KUBE was appointed to take charge of the brand revamp campaign, with the aims to rejuvenate the brand for further business expansion, to reinforce market leadership, and to attract younger customers. KUBE dived into Honeymoon’s brand stories and created new communication materials, including brand book for business partners and landlords, internal training and brand guidelines, as well asexternal communication materials such as brand logo, promotional video, PRphotos, interior (interior design for flagship store and modular design for franchisees), and retail (staff uniform, food styling, menu…etc) design.
香港知名連鎖集團，滿記甜品於1995年成立至今，一直領先本地糖水甜品店市場。於集團成立10週年際，KUBE 被委以革新品牌形象的重任，目的為配合業務持續擴展，鞏固市場競爭力，及爭取更多年輕消費者。KUBE從品牌故事入手，重新設計全套對內對外的品牌資料，包括針對業務伙伴如商場業主適用的品牌介紹；對內培訓及執行用的品牌指引；對外推廣的宣傳片、公關照片、商標及平面設計；以至店面裝潢（旗艦店及大小連鎖店模組設計）、員工制服、餐牌、餐具、以至食物擺盤等，為品牌重新注入潮流元素及年輕活力。
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